OBRAZI LJUBLJANE - komunikacijska kampanja za promocijo nove stalne razstave mestnega muzeja Ljubljana
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Za Mestni muzej Ljubljana smo ob otvoritvi njihove nove stalne razstave Obrazi Ljubljane izvedli ob�irno komunikacijsko intervencijo na sodoben, umetni�ki, urban, interaktiven, igriv in poosebljen na�in. Kreativni koncept smo naslonili na poslanstvo MML kot odprte, dejavne, sodobne kulturne institucije, vpete v dogajanje; na Ljubljano kot mesta razli�nih podob-obrazov – Ljubljana kot zgodovinsko mesto, ustvarjalno, izobra�evalno, gospodarsko, politi�no sredi��e in �ivljenjski prostor ter urbano sredi��e dr�ave; ter neposredno na pomen obraza kot nosilca razli�nih podob, razpolo�enj, lastnosti, zgodb in izku�enj.
Umetni�ka obraza, sestavljena iz kola�a podob – muzejski eksponati, znamenite osebnosti in podobe mesta v preteklosti in danes – smo dosledno vpletali v vsa komunikacijska sredstva: spletna stran www.obraziljubljane.si, veliki plakati, city lighti, promocijski plakati, stenski pano, bro�ura, vabila, razglednice in majice. Kot primer kreativne rabe medijev smo obraze aplicirali na avtobus in pomen obraza neposredno uporabili v projektu Cestna poezija.
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